Leaps & Bounds Oven Baked Biscuits Peanut Butter Flavour

Leaps & Bounds is a prominent pet food and treat brand in the Australian market, specializing in natural and high-quality nutrition for dogs and cats. The product shown, Leaps & Bounds Oven Baked Biscuits in Peanut Butter Flavour, is specifically formulated as a high-reward natural treat with no added sugar or artificial additives.

The brand was originally established in Australia to serve as a high-quality "house brand" or private label for specialized pet retail chains. Historically, it was developed and sold exclusively through Petbarn and City Farmers stores, which are primary retail outlets under the Greencross Limited group. The manufacturing of the brand's products is primarily handled by The Real Pet Food Co, an Australian specialist in pet nutrition.

In late 2022, the brand's ownership structure underwent a significant shift when the Woolworths Group acquired a 55% majority interest in Petspiration Group (the owner of PETstock), and subsequently solidified its presence in the specialty pet sector. As of 2026, Leaps & Bounds remains a key player in the specialty pet food market under the ultimate ownership of the Woolworths Group, maintaining its commitment to Australian-made production and natural ingredient sourcing.