Melitta Traditional Roasted Coffee

Melitta is a household name in the global coffee industry, famously known for inventing the paper coffee filter. The brand was founded in Germany in 1908 by Melitta Bentz, who revolutionized coffee preparation by using a piece of blotting paper from her son’s notebook to create a cleaner brew. This innovation laid the foundation for the Melitta Group, which remains a family-owned enterprise headquartered in Minden, Germany.

In the Brazilian market, Melitta has a massive presence and is one of the leading coffee brands. The product shown, Melitta Traditional Roasted Coffee (Café Tradicional), is a staple in Brazilian households. While the brand originated in Germany, the coffee sold under this label in Brazil is typically sourced from local plantations and processed in domestic facilities, such as those in Avaré or Varginha, to cater specifically to regional taste preferences and ensure freshness.