Brets Fromage du Jura potato chips

Brets is a prominent French potato chip brand known as "Le Chipsier Français." It was founded in 1995 by Alain Glon in the heart of Brittany, specifically in Saint-Gérand. The brand was born from a vision to promote local agriculture, partnering with regional farmers to create a 100% French supply chain.

The production is primarily localized in France, with major manufacturing facilities in Saint-Gérand (Brittany) and Le Pouzin (Ardèche). The brand takes pride in using potatoes grown by over 200 partner farmers across France, often highlighting regional flavors such as the Jura cheese featured in this product, which uses authentic PDO Comté cheese.

Brets remains a family-owned enterprise under the Altho Group (part of the AGH holding company). Unlike many of its competitors owned by global conglomerates, Altho continues to operate independently, focusing on sustainable development and maintaining its identity as a regional leader in the snack market.