Stance apparel and lifestyle socks

Stance is a Southern California-based brand that revolutionized the sock industry by turning everyday essentials into canvases for self-expression. Founded in 2009 in San Clemente, the brand gained global recognition through high-profile collaborations with athletes, musicians, and major sports leagues like the NBA and MLB. The brand is known for its proprietary material innovations, such as the durable Infiknit™ technology and the ultra-soft Butter Blend™.

Historically an independent company backed by private equity, Stance was acquired in November 2025 by Marquee Brands, a New York-based brand management firm. Following this acquisition, the company transitioned to a licensing business model. Operations, including design, development, and distribution (excluding the China market), are now managed by United Legwear & Apparel Co. (ULAC). MANUFACTURING typically occurs in multiple countries, including China, Vietnam, and Turkey, depending on the specific product line.