Manmade underwear and essentials

Manmade is a Montreal-based direct-to-consumer brand focused on premium men's essentials, most notably its specialized boxer briefs made from Modal fabric. Founded in 2021 by four lifelong friends—Anthony Ciavirella, Philip Santagata, Robert Marzin, and Roberto Rebelo—the brand was born out of a collective frustration with the poor fit and lack of comfort in traditional men's underwear.

While the company's creative design, headquarters, and distribution are centered in Canada, the manufacturing is handled by specialized partners in countries known for high-quality garment construction, including Sri Lanka, Vietnam, Cambodia, and Taiwan. The brand gained significant traction after appearing on CBC’s Dragons' Den, where its founders' practical and humorous approach to "man-problems" like chafing and bundle-bunching resonated with investors and customers alike. As of 2026, the company continues to operate independently as a private Canadian enterprise, expanding its product line into socks, t-shirts, and lounge apparel.