First Price Creme Fraiche Dressing

First Price is a prominent private label brand widely recognized across Scandinavia, particularly in Denmark and Norway. It was originally launched to provide a 'price-fighter' alternative for cost-conscious consumers, offering a broad range of food and non-food essentials with minimal marketing spend and simplified packaging.

In Denmark, the brand is owned and managed by Dagrofa, one of the country's leading retail groups. While the First Price product line is shared with Norway’s NorgesGruppen through their joint purchasing and supply chain networks, the specific items found on Danish shelves—such as this Creme Fraiche dressing—are typically sourced or produced via Dagrofa's logistics network. NorgesGruppen also holds a significant 49% stake in Dagrofa, cementing the strategic partnership between the two grocery giants. The manufacturing of the dressing is largely handled by third-party producers in Denmark or the wider Nordic region, enabling the brand to maintain high quality at a lower retail price point.