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Life Smart (marketed as Mieux-être in French) is a prominent health-focused private label brand owned by Metro Inc., one of Canada's leading grocery and pharmacy retailers. Originally launched to meet the growing demand for nutritious and affordable dietary options, the brand offers a variety of products with specific health attributes, such as reduced sodium, high fiber, or gluten-free certifications.
While the raw ingredients like the tomatoes displayed may be sourced from Canadian farms, the production and canning of Life Smart products are typically handled by a network of third-party manufacturers across Canada to serve Metro's extensive retail banners, including Metro, Food Basics, and Super C. As a house brand, the ultimate ownership rests with Metro Inc., which remains a Canadian-controlled public company headquartered in Montreal, Quebec.
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