eMAG marketplace services

eMAG is a leading e-commerce platform and regional powerhouse in Southeastern Europe, founded in 2001 in Romania. Originally starting as a small online shop for computer systems and electronics, the brand has evolved into a vast marketplace ecosystem that connects millions of buyers and sellers across Romania, Hungary, Bulgaria, and Poland. The products sold under or through the eMAG brand are manufactured in various countries depending on the specific vendor or the product category, which ranges from electronics and household appliances to cosmetics and toys.

Today, eMAG is majority-owned by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus is itself a subsidiary of the South African multinational Naspers. The brand's operations are managed through Dante International SA, headquartered in Bucharest, Romania. Over the decades, eMAG has transitioned from a local hero to an international digital leader, consistently investing in logistics, technology, and regional expansion to maintain its position as the primary online shopping destination in its core markets.