Made O'Meter
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Maribel Organic 100% Peanut Butter is a private label brand primarily sold through the German discount supermarket chain Lidl. The Maribel brand is specifically used by Lidl for its range of jams, spreads, and nut-based products. As a private label, the product is characterized by its simple ingredient profile, often consisting solely of roasted organic peanuts without added oils, salts, or sugars.
While the brand is owned by the German-based Schwarz Group, the manufacturing typically occurs in various locations depending on the regional market and supply chain efficiency. Peanuts are often sourced from major production regions like Spain or the Americas, then processed and packaged by third-party contract manufacturers who specialize in organic nut processing for major retailers.
Ownership sits with Lidl Stiftung & Co. KG, which is a subsidiary of the Schwarz Group. The group has invested in modernizing the Maribel brand's packaging to appeal to health-conscious consumers looking for organic and 'clean' food options. The Maribel range serves as a premium yet affordable alternative to national brands within the discount retail environment.
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