Facundo sunflower seeds (Pipas Facundo)

Pipas Facundo is an iconic Spanish snack brand specializing in roasted sunflower seeds and other dried fruits. Founded in 1944 by Facundo Blanco and Dolores de la Fuente in the back of a small grocery store in Villada, Palencia, the brand has become a cultural staple in Spain. It is particularly famous for its historic marketing slogan, "And the bull said as he died: I am sorry to leave this world without tasting Pipas Facundo."

Production remains concentrated in the province of Palencia, Spain, with two dedicated manufacturing plants. The primary facility in Villada manages the processing and roasting of seeds and nuts, while a second plant in Villamuriel de Cerrato, established in 1992, focuses on snacks and potato chips. The company maintain tight control over its supply chain, ensuring that the traditional roasting methods that made the brand famous are preserved.

Originally a family-run business, the brand is owned by Facundo Blanco S.A.U. In recent years, while the founding family has maintained a significant presence, the company has entered into financial partnerships with investment entities like Artá Capital (via AlbaCo) to support its growth and modernization. Despite these expansions, it remains a proud Spanish brand with its operations and headquarters firmly rooted in the Castilla y León region.