Pam Panorama products

Pam (an acronym for Più A Meno, meaning 'More for Less') is a prominent Italian retail brand founded in 1958 by entrepreneurs Tito Bastianello, Giovanni Paolo Giol, and Giancarlo Dina. The brand debuted with its first supermarket in Padua, inspired by the American self-service model. Over the decades, it expanded into a multi-format retail giant including Pam supermarkets, Panorama hypermarkets, and Pam Local convenience stores.

Most products sold under the Pam private labels (such as Tesori dell'Arca, Semplici e Buoni, and Bio Pam Panorama) are manufactured in Italy through partnerships with local Italian producers to ensure quality and territorial authenticity. The brand is a core part of the Gruppo Pam, which remains one of the few large-scale distribution groups in Italy that is still entirely Italian-owned, controlled by the holding company Gecos S.p.A., headquartered in Venice.