Parfois women's fashion and accessories

Parfois is a renowned Portuguese women's fashion and accessories brand, originally established in 1994 in Porto by Manuela Medeiros. The brand was founded on the vision of making stylish, high-quality fashion accessories accessible and affordable to all women. Since its first store opening in Porto, Parfois has undergone massive international expansion, achieving a milestone of over 1,000 stores across 70 countries by the 2020s.

While the brand maintains its creative and logistical heart in Portugal (with design teams in Porto and Barcelona), its manufacturing is diversified globally to maintain competitive pricing. Production primarily takes place in China and India, though accessories and clothing are also manufactured in locations such as Portugal, Spain, Turkey, Thailand, and Taiwan. As of 2026, the company continues to operate as a private entity under its original Portuguese parent company, Barata & Ramilo, S.A., maintaining its status as one of Portugal’s most successful international fashion ventures.