General Motors Brasil (Chevrolet)

General Motors (GM) has a century-long legacy in Brazil, establishing its local subsidiary, General Motors do Brasil (GMB), in 1925. Initially starting as a vehicle assembly operation in São Paulo using imported parts from the United States, the company quickly transitioned to full-scale manufacturing. Its first major plant opened in São Caetano do Sul in 1930, which remains its oldest continuously operating facility in South America. Over the decades, GM expanded its footprint with additional major industrial complexes in São José dos Campos (1958) and Gravataí (2000), solidifying its position as one of the country's leading automakers.

Today, GM Brasil operates as the central hub for the company's South American activities. The brand is synonymous with 'Chevrolet' in the local market, producing iconic models like the Onix, Tracker, and Montana. Ownership resides with the American multinational General Motors Company, headquartered in Detroit, Michigan. As of 2026, GM has reinforced its commitment to Brazil with multi-billion dollar investment cycles (R$ 7 billion) aimed at modernizing production lines, launching hybrid and electric vehicles, and advancing local R&D to maintain its leadership in a rapidly evolving automotive landscape.