Vitasoy Oat Milk

Vitasoy Oat Milk is a prominent plant-based beverage in the Australian market, known for its high-quality ingredients and local production. The brand's history in Australia began in 1996 through a joint venture between the Hong Kong-based Vitasoy International and National Foods (which later became part of Lion Dairy & Drinks and subsequently Bega Cheese). In early 2023, Vitasoy International Holdings exercised its rights to acquire the remaining 49% stake from Bega Cheese, making Vitasoy Australia a wholly-owned subsidiary of the Hong Kong parent company.

Despite the change in ultimate ownership, the product remains deeply rooted in Australian manufacturing. It is produced at a specialized facility in Wodonga, Victoria, which has been in operation since 2001. The company emphasizes an 'Australia First' sourcing strategy, procuring the majority of its raw materials—including oats, soybeans, and almonds—from local farmers across Western Australia, Victoria, and New South Wales. This commitment to local sourcing and production is a cornerstone of the brand's identity in the region, supporting Australian agriculture while providing dairy-free alternatives to consumers.