Action Household / Storage Product

This product is part of the extensive private label assortment of Action, a popular Dutch international discount retailer. The barcode (8718989050009) belongs to the GS1 range assigned to Action, which is headquartered in the Netherlands.

Action was founded in 1993 in Enkhuizen, Netherlands, by Gerard Deen and Rob Wagemaker. It has since grown into one of Europe's fastest-growing non-food discounters, owned by the British private equity firm 3i Group plc since 2011. While the brand is Dutch in origin, their products are manufactured globally, primarily across Europe and Asia, depending on the specific category. The FSC certification on the packaging indicates that the cardboard used is sourced from responsibly managed forests, highlighting the company's commitment to sustainability within its supply chain.