PME Legend shopping bag

PME Legend is a prominent Dutch menswear brand founded in 1992. Originally established under the name Pall Mall Export to leverage the brand recognition of the cigarette label, it underwent a rebranding to PME Legend in 2008 to facilitate international expansion and distance itself from tobacco marketing regulations. The brand is deeply inspired by the heritage of American cargo pilots and classic propeller-driven aircraft, a theme consistently reflected in its rugged aesthetic and product design.

Ownership of the brand resides with Just Brands, a Dutch fashion house headquartered in Lijnden, North Holland. Just Brands also manages other domestic labels such as Cast Iron and Vanguard. While the brand maintains a strong Dutch identity, its manufacturing is global, with production occurring in multiple countries across Asia and Europe, including Turkey and Portugal, to serve its vast retail network across Europe.