Made O'Meter
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Ernte Krone is a well-established private label brand primarily associated with the German discount retailer NORMA. The product line focuses on high-quality preserved vegetables, fruits, and pantry staples, positioning itself as a reliable and cost-effective alternative to major national brands.
The brand was developed specifically for NORMA to serve the Central European market, particularly Germany, Austria, and France. Production typically takes place in modern canning facilities across Germany and neighboring European countries, ensuring that the vegetables like peas and carrots are processed shortly after harvest to maintain freshness and nutritional value.
Ownership of the brand resides with NORMA Lebensmittelfilialbetrieb Stiftung & Co. KG, a major international discount chain headquartered in Nuremberg, Germany. As a private label, the 'Ernte Krone' identity is carefully managed by NORMA to meet specific quality standards (such as DLG certifications often visible on the packaging) while leveraging the retailer's large-scale distribution network.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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