Schick Silk Salon Total Bikini razor

Schick is a legendary American personal care brand with a history dating back to 1926. Originally founded by Jacob Schick as the Magazine Repeating Razor Company, the brand revolutionized the shaving industry with innovations inspired by repeating rifles. Today, the brand is widely recognized for its high-performance razors and trimmers, including specialized lines like the Silk Salon and Hydro Silk ranges designed for sensitive areas.

Manufacturing for Schick products typically involves a global supply chain. While the precision-engineered blades are often manufactured in the United States using high-quality steel, the plastic handles and electronic components (like those found in the bikini trimmer) are frequently assembled in China. This multi-country approach allows the brand to maintain advanced blade technology while ensuring efficient global distribution.

Since 2015, Schick has been a flagship brand of Edgewell Personal Care, a major global consumer goods company headquartered in the United States. Edgewell was formed as a spin-off from Energizer Holdings and oversees a large portfolio of personal hygiene brands. In certain markets, such as Europe, the exact same products are often marketed under the sibling brand name, Wilkinson Sword, while the Schick name remains prominent across Australia, North America, and Asia.