Sun Bum sunscreen

Sun Bum was founded in 2010 in Cocoa Beach, Florida, by Tom Rinks and his team. The brand was established with a focus on high-quality sun protection products designed specifically for the surf community and outdoor enthusiasts. Its iconic 'Sonny' ape mascot and beach-inspired packaging helped it quickly become a leading lifestyle brand in the personal care industry.

In June 2019, Sun Bum was acquired by the global consumer goods giant S.C. Johnson & Son for a reported value of approximately $400 million. Since the acquisition, the brand has continued to operate as a distinct subsidiary, maintaining its original laid-back culture and headquarters in Encinitas, California. The products remain primarily manufactured, tested, and filled in the United States to ensure quality control and adherence to reef-safe and vegan standards.