Awesome Books online retailer

Awesome Books was founded in 2003 by Mubin Ahmed and Taskeen Ahmed in Reading, England. The brand was established with a mission to prevent books from being discarded and to promote a circular economy by reselling pre-loved titles. Originally starting as a small-scale eBay venture, it has since grown into a global online retailer that processes hundreds of thousands of books daily.

The company operates under its own platform, awesomebooks.com, and distributes both new and second-hand books to customers worldwide. A core part of their brand identity is their social impact program, 'You Buy, We Give,' which donates a book for every purchase made. They also maintain collection partnerships with local councils to divert books from landfills, ensuring that unusable books are recycled rather than thrown away.

Today, Awesome Books remains an independent entity owned by its founders through WRAP Ltd. While many of its competitors, such as AbeBooks or Book Depository, have been acquired by major conglomerates like Amazon, Awesome Books maintains its status as a leading independent alternative in the literary retail market, operating primarily out of its UK distribution centers.