Peaty's bicycle maintenance products

Peaty's is a specialist cycling maintenance brand founded by legendary British downhill mountain biker Steve Peat, alongside a team of industry experts including Bryn Morgan. Launched around 2017, the brand was born from a desire to create high-performance bike care products that are both effective for professional racing and environmentally conscious. The product line, which includes tubeless sealants, lubricants, and biodegradable cleaners like 'LoamFoam', is heavily influenced by the needs of the Santa Cruz Syndicate team and other top-tier riders.

Originally established and headquartered in the United Kingdom, Peaty's operates as an independent, rider-owned company. The brand emphasizes sustainability by utilizing recyclable plastics, biodegradable formulas, and reduced packaging. While design and intensive testing are primarily led by the team in the UK (with bases in Sheffield and North Wales), manufacturing is distributed. Some components, such as specific tools or chemicals, are produced across various locations to meet global demand and maintain high quality standards.

As of 2026, the company continues to be owned by its founders, operating as Peaty's Limited. It has established a strong global presence through strategic partnerships, such as its long-standing relationship with UK distributor Silverfish, which expanded its role in 2026 to cover Central European markets like Germany and Austria. The brand remains a major player in the cycling industry, often collaborating with other high-end manufacturers like Chris King to develop precision components like tubeless valves.