Mindbody software

Mindbody is a leading software-as-a-service (SaaS) platform specifically designed for the wellness, fitness, and beauty industries. Founded in 2001 by Rick Stollmeyer and Blake Beltram in San Luis Obispo, California, the company revolutionized the industry by moving scheduling and business management tools to the cloud. Over the decades, it has expanded its ecosystem to include the popular consumer-facing Mindbody app and integrated the fitness subscription service ClassPass following its acquisition in 2021.

While the brand is global, its primary development and operational activities remain centered in the United States. In 2019, Mindbody was acquired by the private equity firm Vista Equity Partners for approximately $1.9 billion, transitioning the company from a public entity on the NASDAQ to a private one. As of 2026, the company continues to operate under ownership by Vista Equity Partners, focusing on AI-driven automation and unified marketplace experiences for thousands of yoga studios, gyms, and spas worldwide.