Scratch Pet Food

Scratch is an innovative Australian pet food brand that operates on a direct-to-consumer subscription model. Founded in 2018 by Mike Halligan and Doug Spiegelhauer, the brand was established to challenge the dominance of multi-national conglomerates in the pet food industry by offering higher transparency and better-quality ingredients.

The products are primarily manufactured in Australia, with a strong emphasis on sourcing local ingredients. In fact, approximately 97% of the ingredients used are sourced from local Australian suppliers. The brand prides itself on its 'handshake' relationships with farmers and is noted for being the first B-Corp certified dog food company in Australia, reflecting its commitment to social and environmental accountability. The company remains independent and Australian-owned as of 2026, avoiding the traditional retail markup by selling directly to pet owners online.