Mogu Mogu Watermelon drink

Mogu Mogu is a globally recognized beverage brand that revolutionized the drink market by introducing the 'snack while you drink' concept. Originally founded in Thailand in 2001, the brand's name is derived from the Japanese onomatopoeia for chewing, 'mogu,' which perfectly describes the experience of eating the chewy nata de coco (coconut jelly) cubes suspended in the juice.

The brand was created by the Ruckariyaphong family under their business, Sapanan General Food Co., Ltd., which later evolved into Sappe Public Company Limited. While the brand uses a Japanese name to highlight its fun and chewy nature, its roots and primary manufacturing remains firmly in Thailand. Today, Mogu Mogu is exported to nearly 100 countries and has established a massive cultural presence, including partnerships with K-pop stars and the Metaverse.