FLEO activewear

FLEO is a specialized performance apparel brand founded in 2013 and officially established as a company in 2016 by Babs King and Carl Protsch. Originally born from a 'kitchen table' start-up in the United States, the brand was created to address the specific needs of women in high-intensity strength training, weightlifting, and CrossFit. The brand is well-known for its vibrant patterns and its focus on distraction-free, four-way stretch fabrics that cater to the unique movements of strength athletes.

While the company has scaled significantly since its inception, it maintains a strong domestic production footprint. FLEO designs its apparel in-house and continues to manufacture a substantial portion of its products within the United States. As the brand has expanded its global reach and product variety, some production processes or specific garment types may involve international supply chains, though the primary identity of the brand remains rooted in American manufacturing and design. The company operates as an independent LLC headquartered in Spring, Texas.