Team 247 by Represent apparel

Team 247 is the performance-focused activewear line from the British luxury streetwear brand Represent. The line was officially launched in 2020 by brothers George and Michael Heaton, who founded the parent company in 2011. Initially starting as a college project in a small shed in Bolton, the brand was built on the ethos of 'representing' the founders' own style and creative vision through screen-printed t-shirts.

Today, the brand has evolved into a global fashion powerhouse based in Manchester, United Kingdom. While the brand initially handled production in-house in the UK, it shifted the majority of its manufacturing to Portugal around 2017-2018 to leverage expert craftsmanship and higher-quality textile production. The '247' sub-brand specifically targets the fitness and lifestyle intersection, offering functional garments designed for multi-purpose use throughout the day. Despite its massive global growth and retail presence in major hubs like London and Los Angeles, the company remains fiercely independent and is still owned and operated by the founding Heaton brothers.