Björk RENA Shampoo

Björk RENA is a professional-grade anti-dandruff and dry scalp shampoo from the Swedish haircare brand Björk. Founded in the Swedish West Coast region (specifically Bohuslän), the brand focuses on sustainable, high-performance beauty, utilizing Nordic ingredients like birch extract.

The product is both developed and manufactured in Sweden, adhering to the brand's 'clean conscience' philosophy by being 100% vegan and cruelty-free. The brand was originally established by haircare professionals and enthusiasts looking to combine salon-quality results with environmentally friendly practices.

In terms of ownership, Björk is a proprietary brand of ByWe Group AB (formerly ByWe AB), a leading Nordic distributor of professional haircare. ByWe Group is, in turn, a subsidiary of Storskogen Group AB, a large Swedish investment firm that acquires and develops market-leading small and medium-sized businesses across the Nordics and Europe.