Costway furniture and home goods

Costway is a global e-commerce brand that operates as a prominent retailer and distributor of a wide array of home and lifestyle products. Founded in 2008 by George Wu in Ningbo, China—a major furniture and manufacturing hub—the company initially operated under the name GoPlus before rebranding to Costway in 2016. The brand has successfully transitioned from a third-party seller on platforms like Amazon and eBay to an independent powerhouse with its own dedicated online storefronts.

While Costway is headquartered in Fontana, California, for its North American operations and maintains a significant corporate presence in China, its manufacturing is deeply rooted in China's industrial clusters. Production is concentrated in provinces such as Guangdong, Zhejiang, and Jiangsu, where it partners with thousands of specialized suppliers. The brand employs a vertically integrated model, managing the entire supply chain from sourcing and quality control to global distribution through its extensive network of overseas warehouses. Ownership remains tied to the founding entities, with local subsidiaries like FDS Corporation managing operations in specific regions such as the UK and Europe.