Bett'r Organic Seed Crackers

Bett'r is a specialized organic snack brand founded by the Bulgarian company Smart Organic AD. The brand was launched in February 2017 with a mission to provide healthy, guilt-free alternatives to traditional snacks like crisps and crackers. Their products are made with 100% natural, plant-based ingredients and are often gluten-free and vegan.

All Bett'r products are manufactured at Smart Organic's own production facilities located in Sofia, Bulgaria. The company maintains full control over the production process to ensure the organic quality of its snacks. Smart Organic AD has grown rapidly since its founding in 2009, becoming a leading producer and distributor of organic foods across the European Union and internationally.

As of 2026, the brand remains under the ultimate ownership of Smart Organic AD, which is headquartered in Sofia, Bulgaria. The company is publicly traded on the Bulgarian Stock Exchange and operates through various local subsidiaries to manage its international distribution, including Smart Organic GmbH in Germany and Smart Organic Romania SRL in Romania.