Sarah Kay writing paper

This image features a vintage sheet of writing paper illustrated by the renowned Australian artist Sarah Kay (pseudonym of Vivien Kubbos). The artwork, characterized by its nostalgic and romantic country style, typically depicts children—often wearing oversized hats and patchwork clothing—engaged in simple, heartfelt acts like gardening or, as seen here, sharing a tender moment.

The Sarah Kay brand was launched in the early 1970s by the Australian greeting card company Valentine Publishing, which later became John Sands (Australia) Ltd. The brand achieved immense global popularity throughout the 1970s and 1980s, particularly in Europe and Latin America. While the production of physical stationery has fluctuated over the decades, the intellectual property remains managed by John Sands, which is now a major licensing entity in the Australasian region. Manufacturing of these products historically took place in various countries where the brand was licensed, including Australia, Italy, and Brazil, often through local paper or sticker companies.