Proper Cloth custom menswear

Proper Cloth is a leading American custom menswear brand that revolutionized the industry by combining high-end tailoring with proprietary fit technology. Founded in 2008 by Seph Skerritt in New York City, the company initially focused on perfecting the online custom dress shirt experience before expanding into a full range of tailored clothing, including suits, jackets, and trousers.

The brand's production model is primarily made-to-order, which promotes sustainability by eliminating the waste of overproduction. While the company is headquartered in New York and sources world-class fabrics from prestigious mills in Italy, Portugal, and Japan, its primary manufacturing hub for custom shirts and tailored garments is located in Vietnam, known for its expertise in detailed apparel construction. Proper Cloth remains a privately held company under the leadership of its original founder, maintaining its reputation as a digitally native luxury brand that emphasizes personalized fit and concierge-level service.