Red Seal Propolis toothpaste

Red Seal Propolis toothpaste is a natural oral care product deeply rooted in New Zealand's heritage. The brand was founded in 1923 by William T. Anderton, an English-trained naturopath who opened his first shop in Auckland. His holistic philosophy that the body can self-correct when supported by natural remedies remains the core of the brand's identity today.

Since the late 1980s, the company has manufactured its toothpaste range locally in New Zealand, making use of indigenous ingredients like Totarol (from the Totara tree) and New Zealand-sourced bee propolis. This specific variant is known for its antibacterial properties and is fluoride-free, adhering to the brand's commitment to avoiding artificial colors, flavors, and preservatives.

In 2015, the brand underwent a significant ownership change when it was acquired by the EBOS Group, a major Australasian healthcare and pharmaceutical marketer. Today, Red Seal is managed under EBOS Group's subsidiary, Endeavour Consumer Health, which has spearheaded the brand's expansion into international markets including Australia, China, and the United States while maintaining its status as a leading natural health brand in New Zealand.