Cube Attention mountain bike

The Cube Attention is a versatile hardtail mountain bike produced by Cube, a prominent German cycling brand. The brand's history began in 1993 when Marcus Pürner founded the company in his father's furniture factory in Waldershof, Bavaria. Since its humble beginnings, Cube has grown to become one of Europe's largest bicycle manufacturers and is still privately owned and managed by its founder to this day.

While the frames are typically manufactured in Asia (specifically Taiwan and Cambodia) and components are sourced globally from brands like Shimano or RockShox, the core of the brand remains in Germany. All research, development, and high-level engineering take place at the Waldershof headquarters. Crucially, the final assembly of the bikes—including the Attention model—is carried out in Cube's massive production facility in Germany to ensure strict quality control and maintain competitive pricing for the European market.