Profissimo Schwammtücher

Profissimo sponge cloths are a staple household cleaning product under the private label of the German drugstore giant dm-drogerie markt. These cloths are celebrated for their highly absorbent nature, capable of soaking up many times their own weight in liquid, and are primarily used for kitchen and bathroom surfaces. They are marketed as being made from 98% renewable raw materials, reflecting the brand's commitment to sustainability.

The brand Profissimo was established in the 1980s by dm-drogerie markt to offer high-quality household and decorative items at accessible prices. While the company operates across numerous European countries, the manufacturing of these specific sponge cloths is centered in Germany. Over the decades, Profissimo has expanded its range from basic cleaning supplies to include candles, home fragrance, and crafting supplies, maintaining its position as one of Germany's most recognized private labels in the household sector.

Today, the brand remains under the ultimate ownership of dm-drogerie markt GmbH + Co. KG, headquartered in Karlsruhe, Germany. The company remains largely family-owned, founded by Götz Werner and currently led by the Werner and Lehmann families. Their business model continues to emphasize social responsibility and environmental sustainability, which is mirrored in the composition and packaging of the Profissimo product line.