Earthbath pet care

Earthbath was founded in 1995 in San Francisco by Paul Armstrong. The brand's origin story began when Armstrong encountered three friends who had developed a natural pet shampoo but lacked a business strategy to market it. Recognizing the potential for high-quality, natural pet grooming products, Armstrong established Earthwhile Endeavors, Inc. to bring the brand to pet owners globally.

From its inception, Earthbath has focused on natural and organic ingredients, explicitly avoiding harmful chemicals like parabens, sulfates, and phthalates. The products are primarily manufactured in the United States, specifically in California (Oakland, Berkeley, and Southern California), to maintain quality control and minimize environmental impact. The brand remains privately held by its original parent company, Earthwhile Endeavors, Inc., maintaining its status as an independent entity in the pet care market as of 2026.