Innocent Orange Juice No Pulp

Innocent Drinks is a well-known brand specializing in fruit smoothies and juices, originally founded in London, United Kingdom, in 1998 by three friends from Cambridge University. The brand gained fame for its playful marketing and focus on health and sustainability, famously using a 'yes/no' bin system at a music festival to decide if the founders should quit their jobs.

Today, most of its European production is centralized at 'The Blender,' a carbon-neutral manufacturing facility in Rotterdam, Netherlands, which opened in 2021. However, the company maintains bottling and sourcing operations across various European locations and follows a global supply chain for its fruit ingredients. Although it began as an independent British start-up, it is now over 90% owned by The Coca-Cola Company, following a gradual acquisition process that started in 2009 and concluded in 2013.