Phizz 3-in-1 Hydration, Vitamin & Electrolyte Tablet

Phizz is a high-growth wellness brand founded in 2015 by Daniel Cray and a group of friends who sought a comprehensive solution for dehydration, particularly following long-haul travel. Having originally established its headquarters in London, the brand has grown from a specialized startup catering to athletes and travelers into a staple health product found in major UK retailers.

The product's formulation was developed in collaboration with a neuroscientist from the University of Bristol and a Swiss laboratory to create a hypotonic mixture that hydrates faster than water while delivering a concentrated dose of vitamins and minerals. While the brand is British and its operations are based in London, the physical manufacturing of the effervescent tablets takes place in Germany to leverage specialized pharmaceutical production standards and ensure quality certifications like Informed Sport. In recent years, Phizz has remained an independent entity under Phizz Limited, continuing to expand its product line into ready-to-drink options and international markets across the Middle East and Europe.