Loda Bleach (Eau de Javel)

Loda bleach is a specialized cleaning and maintenance product manufactured by Loda NV, a company based in Beerse, Belgium. Founded in 1930, Loda has established itself as a significant player in the Belgian cleaning products market, providing a variety of household solutions including thick bleach, toilet gels, and demineralized water.

The brand is recognized by its distinctive red squirrel logo and its long-standing history of production in the Flanders region. The product shown—likely a 1-liter bottle of bleach—is produced directly at their facility in Beerse. As a privately-held Belgian company, Loda NV remains the ultimate owner and operator of the brand, maintaining its heritage as a local manufacturer nearly a century after its inception. The manufacturing process is centralized in Belgium to serve both the domestic retail market and private label clients across Europe.