Akios Fishing Tackle

Akios is a distinguished British brand specializing in high-performance saltwater fishing tackle, particularly renowned for its precision-engineered surfcasting rods and reels. Founded in 2010 by Simon Bradbury, a product development veteran who previously worked with iconic tackle brands like Abu Garcia and Penn at Pure Fishing, Akios was created to fill a gap in the market for durable, tournament-grade equipment. The name 'Akios' is derived from Japanese, translating to 'New Beginnings' or 'New Life,' reflecting the founder's vision for a fresh approach to tackle design.

While the brand is headquartered in the North West of England, its manufacturing process involves a global collaboration. The products are designed in the United Kingdom with input from the 'Akios Radical Team'—a group of elite anglers who test prototypes in harsh coastal conditions. The actual production and engineering are carried out through strategic partnerships with specialized manufacturers in Japan and Taiwan, ensuring that the gear meets high standards of mechanical dependability and long-distance casting performance. As of 2026, the brand remains independently owned by its founder, Simon Bradbury, and continues to expand its international presence under the Akios and its sister brand, Inova.