Griffin's Hokey Pokey Squiggles biscuits

Griffin's Hokey Pokey Squiggles are an iconic chocolate biscuit from New Zealand, featuring a crunchy base topped with hokey pokey flavoured creme, honeycomb pieces, and a signature yellow squiggle of chocolate. The brand's history dates back to 1864 when John Griffin founded a flour and cocoa mill in Nelson. Over more than 150 years, the company evolved into New Zealand's leading biscuit manufacturer, creating numerous beloved local snacks.

While the brand is a cultural staple in its home country, its ownership has transitioned through several major international food conglomerates. After being owned by companies like Nabisco and Danone, it was acquired by Universal Robina Corporation in 2014. In 2021, the German snack giant Intersnack Group became the sole owner. Despite these changes in ultimate ownership, the manufacturing of Griffin's products remains primarily located across its specialized facilities in New Zealand, maintaining its heritage as a locally produced Kiwi favourite.