CURREX performance insoles

CURREX is a globally recognized brand specializing in technologically advanced, dynamic insoles designed for athletes and active individuals. Founded in 2000 in Hamburg, Germany, by sports scientist and former professional triathlete Björn Gustafsson, the brand was built on the mission of improving foot kinematics and comfort through data-driven design. The brand's signature "Dynamic Arch Technology" is tailored to different arch profiles—low, medium, and high—offering a semi-custom fit that has made it the top-selling insole in many run-specialty retail markets.

In recent years, the brand's ownership has shifted toward major global health and wellness conglomerates to scale its presence. In 2023, CURREX was acquired by the U.S.-based manufacturer Foundation Wellness. Subsequently, in late 2024, Foundation Wellness (and its portfolio of brands including CURREX) was acquired by the Bansk Group, a prominent consumer-focused private investment firm. While the engineering and design roots remain in Germany, high-volume manufacturing and global distribution are managed through North American and international facilities to serve a worldwide customer base.