Superfeet Run Support

Superfeet Run Support is a specialized orthotic insole designed for high-performance athletic activities, particularly running and walking. Originally developed from the sports medicine division of the Northwest Podiatric Laboratory in 1977, the brand has grown into a global leader in foot health and supportive technology.

The product line, including the Run Support series (which incorporates sub-categories for Low, Medium, and High arches), features advanced materials such as carbon fiber-reinforced stabilizer caps and high-density foam. While the brand originated in the Pacific Northwest and maintains significant manufacturing and administrative operations in Ferndale, Washington, it now operates within a global supply chain. In June 2021, the company transitioned from being 100% employee-owned (ESOP) to being acquired by the private equity firm Westward Partners, signaling a new era of expansion and investment in digital and athletic performance technologies through 2026.