Häagen-Dazs Strawberry Cheesecake ice cream

Häagen-Dazs is a renowned American brand of ice cream that was founded in 1960 by Reuben and Rose Mattus in the Bronx, New York. Despite its Danish-sounding name—conceptualized as a tribute to Denmark’s treatment of Jewish people during World War II—the brand is entirely American in origin. The Strawberry Cheesecake flavor is a signature offering that combines velvety cheesecake-flavored dairy ice cream with swirls of strawberry sauce and spiced graham cracker crust pieces.

The brand's ownership structure is unique due to historical licensing agreements. While originally independent, it was purchased by Pillsbury in 1983, which was later acquired by General Mills in 2001. Today, General Mills owns the brand globally and manages its operations in most international markets. However, in the United States and Canada, the rights to manufacture and market the brand are held by Froneri—a joint venture between Nestlé and PAI Partners—under a long-term license.

Manufacturing locations vary significantly based on the region where the product is sold. For the European and international markets outside North America, a substantial portion of the ice cream is produced at a specialized facility in Tilloy-lès-Mofflaines, France. For the North American market, production is primarily handled at facilities across the United States, including leadership from the Dreyer’s Grand Ice Cream subsidiary under the Froneri umbrella, ensuring that the brand maintains its global presence through localized production hubs.