Snack a Jacks Cheeky Chocolate Chip rice cakes

Snack a Jacks is a popular brand of rice and corn cakes known for offering a lighter, lower-calorie alternative to traditional potato crisps. The Cheeky Chocolate Chip variety is a whole-grain rice and maize-based snack that features real milk chocolate pieces. The brand's products are primarily produced in the United Kingdom, specifically at manufacturing facilities located in Leicester.

Originally launched in the United States in the early 1990s as part of the Quaker Oats Company's portfolio, Snack a Jacks quickly became a staple in the UK market after being introduced to British consumers. Following PepsiCo's global acquisition of Quaker Oats in 2001, the brand was integrated into PepsiCo's extensive snack division. Today, the brand remains under the ultimate ownership of PepsiCo, maintaining its position as a market leader in the healthy snacking segment through continuous innovation in flavors and packaging.