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Skinny Crunch Light Raspberry & White Choc cereal bars

ownerPeak Rock Capital LLC (USA)
originUnited Kingdom
manufacturedUnited Kingdom

Skinny Crunch Light bars are a popular line of low-calorie cereal snacks specifically designed to offer a healthier alternative for consumers seeking mindful indulgence. Developed by the specialist health-snack company Skinny Bars (also known through its parent/associated entity Skinny Food Co), the brand launched its crunch range in 2019 following the success of its initial 'Skinny Whip' products. The specific Raspberry & White Choc variant focus on providing high fibre and less than 70 calories per bar.

The brand's origin is rooted in the United Kingdom, where it was founded to address the market gap for indulgent yet calorie-controlled sweets. Manufacturing is primarily handled within the UK, with central operations based in Newport and distribution extending through local entities like Skinny Bars Limited.

Ownership of the brand remains with Skinny Bars Limited, an independent British company. The brand has built a significant presence across major UK and Irish retailers, standing out for its bright pink packaging and commitment to maintaining nutritional profiles that fit within weight management plans like Slimming World or generally health-conscious lifestyles.

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