Everlast Trainers

Everlast is a quintessential American sporting goods brand with a heritage dating back to 1910. Originally founded by Jacob Golomb in the Bronx, New York, as a swimwear manufacturer, the brand shifted its focus to boxing equipment in 1917 after creating specialized headgear for Jack Dempsey. Over the subsequent century, Everlast became the global gold standard for boxing and mixed martial arts gear, famously worn by legends like Muhammad Ali.

Today, Everlast functions as a major lifestyle and fitness brand. While the company maintains a dedicated manufacturing facility in Moberly, Missouri, primarily for its high-end boxing equipment and rings, the majority of its trainers (sneakers) and apparel are produced through a network of international licensees. This global supply chain spans several countries, with mass-produced footwear typically manufactured in Asia to serve broad retail markets. Since 2007, the brand has been under the ownership of the British retail giant Frasers Group, which has expanded the brand's reach into dedicated fitness centers and a wider range of gym-focused athletic wear.