Vivo Meglio Spaghetti Integrali

Vivo Meglio is a private label brand exclusively distributed by the Italian discount supermarket chain MD S.p.A. The 'Spaghetti Integrali' (whole wheat spaghetti) shown in the image is a high-fiber pasta product made from whole durum wheat semolina.

As a private label, while the brand is owned by MD S.p.A., the actual production is often outsourced to specialized Italian pasta manufacturers. One notable supplier identified for MD's pasta lines is Pastificio Antonio Pallante S.r.l., located in the Campania region, which also produces the well-known Pasta Reggia brand. The brand focuses on offering health-conscious and dietary products, such as gluten-free and whole-grain options, at competitive prices.

MD S.p.A., the ultimate owner, was founded by Patrizio Podini and has grown to become one of Italy's leading discount retailers, maintaining its headquarters in Gricignano di Aversa. The brand's origin and manufacturing remain deeply rooted in the Italian food industry, adhering to local quality standards for dry pasta production.