Rip Van Wafels Chocolate Brownie

Rip Van Wafels is a contemporary snack brand founded in 2010 by Rip Pruisken and Marco De Leon. The brand was famously conceived in a dorm room at Brown University with the mission to reinvent the traditional Dutch stroopwafel for a health-conscious audience. The product shown, likely the Chocolate Brownie flavor based on the rich brown packaging and visible product fragments, features a low-sugar and high-fiber profile compared to traditional Dutch cookies.

While the brand has deep roots in the Dutch waffle tradition, the company is headquartered in Brooklyn, New York, and primarily serves the North American market. Manufacturing is handled across multiple locations to support its global supply chain, including production facilities in the United States and potentially international partners to maintain the authentic quality of the chewy, syrup-filled wafel. The brand remains under the ownership of its original private company, Rip Van, Inc., which has seen significant growth through partnerships with major retailers and coffee chains.