Gut & Günstig Butterkeks

Gut & Günstig is the private label discount brand of the Edeka Group, one of Germany's largest and most established retail corporations. Originally introduced to provide customers with high-quality alternatives to premium national brands at budget-friendly prices, the brand now spans thousands of products across virtually all grocery and household categories.

The classic Butterkeks (Butter Biscuits) are a staple of the brand's confectionery line, characterized by their high butter content and traditional rectangular shape with serrated edges. These biscuits are primarily manufactured in Germany, often through partnerships with specialized German biscuit producers that also manufacture for major retailers. As an Edeka house brand, it is sold exclusively through Edeka-affiliated supermarket chains and its subsidiaries.

Ownership of the brand belongs to EDEKA Zentrale Stiftung & Co. KG, which is headquartered in Hamburg. The group operates as a cooperative, supporting thousands of independent retailers. Gut & Günstig remains a central pillar of Edeka's value-driven strategy, ensuring that it can compete effectively with major discount chains across the German market through centralized sourcing and massive economies of scale.