Huel complete nutrition

Huel is a British nutritional brand that has revolutionized the concept of 'complete nutrition.' Founded in 2014 by Julian Hearn and James Collier, the company began with a focus on powdered meal replacements but has since expanded into ready-to-drink beverages, snack bars, and 'Hot & Savory' meals. The brand name itself is a portmanteau of 'Human' and 'Fuel,' reflecting its mission to provide efficient, sustainable, and nutrient-dense food.

In March 2026, Huel reached a significant corporate milestone when it was acquired by the French multinational food-products corporation Danone for approximately €1 billion. This acquisition has integrated Huel into Danone’s global distribution network, targeting the rapidly growing functional nutrition sector. While the brand is headquartered in Tring, UK, its manufacturing is distributed internationally to optimize logistics: powders for the European market are primarily produced in the UK (Devon), while ready-to-drink products are manufactured in Austria and the United States to serve their respective regions.